Social Media Tools

Twitter Ads
While we’d all like to reach our ideal customer organically through great content, sometimes we need a little help with paid ads.While Google and Facebook get all of the attention for paid ads, Twitter has quietly built a very powerful advertising platform.Whether you’re looking to get more followers, stimulate conversation or drive clicks and conversions, Twitter has ready-to-go campaigns that you can start up in minutes.

There are so many benefits of advertising with Twitter. Using Twitter you are creating an image for yourself. You control what you post, in a way that best represents your company. It’s a method of networking with other companies, and also gives your potential customers and clients somewhere to get better acquainted with you.





Sexy Bookmarks Plug-in

Shareaholic, the developers of the Sexy Bookmarks, have changed how you get this plugin. It is no longer in the WordPress plugins repository. Their latest support update says that they are tweaking the plugin and it will eventually be placed back in the repository. For now, you can get the .zip file from them. It’s a short link, but I tested it and it’s okay.

The Sexy Bookmarks plugin adds a bar at the bottom of your posts that allows visitors to your website or blog to easily submit your content to the most popular social bookmarking sites and social media sites.  As with other social bookmarking plugins, Sexy Bookmarks allows you to choose which social bookmarking and social media sites you want to include.



All In One SEO Pack

Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. This nifty piece of software allows you to specify page title, description, and keywords for each post. A must.

I should say that I consider All in One SEO Pack a great plugin though. They already feel they are doing something quite natural by filling out the fields provided by this plugin whenever they write a new post, just in the same way they have done it so far.



Flickr Creative Commons Search

This is my go-to source for photos for the blog and presentations. Using Flickr’s advanced search, you can browse photos that are specifically made available under a Creative Commons license, allowing you to use them with attribution in blog posts, etc.

Flickr makes it incredibly easy to search for photos with a Creative Commons license. Unfortunately it also makes it ridiculously easy for users to change the license on all their photos at any time with the click of a button.




For video upload and syndication, I often use TubeMogul, which allows you to upload a single video clip to dozens of video sites – not just YouTube. The real advantage of TubeMogul, however, is that you can get comparative statistics. For example, how many views did your video get on each site, and how long on average did viewers watch your clip on each site? It’s a great tool for moving beyond video upload to strategic video optimization.

This is one offering the industry’s most comprehensive client training and award-winning customer service, at TubeMogul, what you see is what you get. It maintain complete transparency which extends far beyond simply understanding where your ad runs.


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